Act on live signals
Hourly keyword and campaign checks informed daily bid and budget decisions.
Skullcandy India
From branded search to full funnel Amazon growth.
Since taking over the Amazon business in July 2025, we broadened discovery and managed advertising alongside product content, pricing and sales performance.
~1.8×
indexed sales
From a 1.0× starting index
~65%
lower TACOS
Approximate reduction
~4%
TACOS
From roughly 10 to 12%
Figures are approximate and subject to final data reconciliation. Sales are indexed, not actual revenue. Growth occurred alongside the wider marketplace strategy and is not attributed to advertising alone.
The account changed shape.
More of the right demand entered the funnel as the team improved how it invested, monitored and converted traffic.
Branded search
Predominantly lower funnel
Generic discovery
Broader category search
Search and DSP
A fuller funnel
Indexed sales1.0× → ~1.8×
Amazon does not run on monthly reports. It runs every hour.
Expand discovery
Generic and category search joined branded campaigns to reach new customers.
Connect the funnel
Search and DSP work was developed with Amazon Ads and category teams.
Improve conversion
Product pages, A+ Content, pricing and priority products were part of the same plan.
How the operating model worked
Traffic and search data shaped targeting, bids and budgets. Spend could be tighter on weaker days and more assertive when sales momentum justified it.
Product information, imagery and A+ Content were aligned with search intent. Clearer product communication supported engagement and helped reduce avoidable cancellations and returns.
Pricing was planned alongside campaigns. A priority “Hero of the Week” product could receive concentrated attention for roughly one to two weeks.
The product page matters too.
Better advertising works harder when product imagery and information help customers understand what they are buying.
One connected Amazon business.
The result was sales growth alongside a more efficient advertising engine.